Iceland
Unscripted

We don’t sell tours. We curate private chapters in your life story. Experience the raw beauty of Iceland with the warmth of a family friend.

4.9 out of 5

90+ reviews

Licensed tour operator · Icelandic Tourist Board

Handpicked Private Journeys

4 h

Private · Northern lights

WINTER SEASON ONLY

The Northern Lights

We Follow the Sky

No fixed route. We drive to wherever the clouds break. Late August to mid-April.

Real People. Unforgettable Journeys.

Tripadvisor reviews

      EXCELLENT  
   Based on 88 reviews 
    
 
 
 
   
 
 
       Posted on Tripadvisor  
    Dreamer34721593529 
 2026-09-26
 
 
 Verified 5/5!
5/5 amazing communication and so friendly staff! Experience was so good definitely one of the best I ever had abroad! 100% recommend!
  
 
      Posted on Tripadvisor  
    Dreamer34721593529 
 2026-09-26
 
 
 Verified Amazing experience, great service!
Amazing experience! I can fully recommend this company they was excellent. Very professional tour guides and perfect communication with the managers! Iceland js beautiful and so expensive but here price was very attractive and really appreciate it! Good luck and don't waste your time for poor service. Here is exactly what you are looking for!
  
 
      Posted on Tripadvisor  
    Michelle 
 2026-09-26
 
 
 Verified Unforgettable day
The tour was exceptional, and we truly enjoyed every moment of it. Our guide Lina was fantastic—very knowledgeable, experienced, and friendly, and it was a pleasure spending the day with him. The company was also extremely helpful, professional, and very responsive throughout the whole experience.
  
 
      Posted on Tripadvisor  
    Chad H 
 2026-09-06
 
 
 Verified The only company im booking with for iceland
I normally dont do reviews but Varen and the crew took exceptional care of me. The communication was fast, welcoming and made me feel at ease. They didn't treat me as a number or a client, they treated me like a friend. I even asked questions that I felt were outside of the service (brands, how things work) and they hand no problems answering with a smile. I highly recommend this company and service. So much so when I come back this is who I'm sticking with. Thankyou
  
 
      Posted on Tripadvisor  
    Torri B 
 2026-08-19
 
 
 Verified Full Day Adventure of the Golden Circle with Dario - Highly Recommend!
We had a wonderful tour. Dario was our tour guide and driver. He did a great job sharing information on each location and everything we saw along the way. Because he and his family live there, he was able to share his own stories, making it even more interesting. There were 6 in our group, and he accommodated our needs along the way. Highly recommend!
  
 
      Posted on Tripadvisor  
    k h 
 2026-08-18
 
 
 Verified Dario was Fabulous
The success of this tour is the quality of the Guide and Dario was amazing!!!
  
 
      Posted on Tripadvisor  
    Perry W 
 2026-08-11
 
 
 Verified Car service Keflavik Airport (KEF) to Reykjavik: Private Arrival Transfer
Our pickup service was very good. The driver was in contact with me via WhatsApp while we still at Newark Airport because our flight was delayed (finally left 2.5 hours late). When we arrived in Iceland we contacted again and he was ready for our ride into town. He was kind enough to stop at a local supermarket so we able to stock up our Airbnb kitchen. A very good experience.
  
 
      Posted on Tripadvisor  
    Liveforetravel 
 2026-08-11
 
 
 Verified Great last day in Iceland
What a great way to spend the day. We had a late afternoon flight and they were booting us off the ship in the morning. Oskar our driver was prompt and really made the flow of the day smooth. We saw Grindavik the town that was recently over run by a volcano. It is now deserted and kind of spooky. The lava halfway across the old road was quite a site. Oskar who is polish even stopped by a local polish restaurant on the way to the airport as we had a little extra time. The geothermal area was impressive as were the lighthouse and bird viewing area.
  
 
      Posted on Tripadvisor  
    808Rocks 
 2026-07-30
 
 
 Verified A Great Day!
Had a fantastic experience. The hot spring was especially beautiful and enjoyed by all. Our driver/ guide was engaging and very attentive to our needs and requests. Would definitely book again.
  
 
      Posted on Tripadvisor  
    Iain Morris 
 2026-07-20
 
 
 Verified Dry helpful company.
These guys were great. I had inadvertently booked a transfer to KEF from the hotel at 1:15AM instead of PM. The operator called us to check what we wanted, since it appeared we would be unusually early for any flight, and worked with us to make the transfer work, even after I had been billed for the transfer. Very accommodating and very helpful to recover from my error. Definitely recommend this company.
  
 
  
  
 
     Verified by Trustindex  Trustindex verified that these reviews were published on ""'s Tripadvisor profile. Learn more

Google reviews

      EXCELLENT  
   Based on 5 reviews 
    
 
 
 
   
 
 
       Posted on Google  
   
   Chad Howell 
 2026-09-06
 
 
 Trustindex verifies that the original source of the review is Google. I normally dont do reviews but Varen and the crew took exceptional care of me. The communication was fast, welcoming and made me feel at ease. They didn't treat me as a number or a client, they treated me like a friend. I even asked questions that I felt were outside of the service (brands, how things work) and they hand no problems answering with a smile. I highly recommend this company and service. So much so, when I come back this is who I'm sticking with. Thankyou
  
 
      Posted on Google  
   
   Tes Bartraij 
 2026-08-27
 
 
 Trustindex verifies that the original source of the review is Google. Had an amazing day with Srdan from VAREN Iceland. He’s a great driver, super sweet, and made the whole experience feel easy and fun : ). He took us to some incredible places and a beautiful hike. Highly recommend!
  
 
      Posted on Google  
   
   Sherrie Abramowitz 
 2026-06-30
 
 
 Trustindex verifies that the original source of the review is Google. We took this tour as an American family of 8, including 3 young teenagers.  We thoroughly enjoyed the private tour and were amazed by the natural wonders we saw during our 12- hour day on the West Coast.  From when we began planning, Matt at Varen provided exceptional customer service.  He helped me to navigate planning this trip from timetables to payment - which I have found to be sometimes challenging to do in Iceland as a foreigner.   Our guide, Srdan, was knowledgeable, friendly, and considerate.  We had an elderly person in our group and he kindly assisted with advising limitations for her so that she could safely enjoy the trip.  It was a long day and we packed in so many things, but Srdan never made us feel rushed as some tour operators do.  The scenery
was breathtaking!  I would recommend Srdan and Varen to anyone who wants to have an intimate experience traveling through the extraordinarily beautiful Western Iceland.
  
 
      Posted on Google  
   
   M Jang 
 2026-06-19
 
 
 Trustindex verifies that the original source of the review is Google. Everything was perfect and Srdan was an amazing guide for our private Golden Circle tour. Pick up was easy and prompt. He was very professional, courteous and knowledgeable as our guide and made my mother’s 70th birthday trip extra special.  We cannot thank him enough and highly recommend him to others! Highly appreciate his photo-taking skills and thoughtful recommendations. I would give him 6 out of 5 stars if I could!! :)
  
 
      Posted on Google  
   
   Angela Howard 
 2026-06-13
 
 
 Trustindex verifies that the original source of the review is Google. We have just gotten back from our tour and in our cabin on our ship and I can’t get to my phone fast enough to say what an amazing, exceptional , perfect tour day that we had today.

We have traveled for 30 years and have been on enough tours to know that a most perfect day like today could not have happened without an exceptional tour guide. Srdan was top of the tops! He treated us with care and through his knowledge and love of his homeland we felt a part of Iceland today- not just saw it.
And saw it we did! What an excellent tour in addition to the snowmobiling.

Srdan was extremely knowledgeable, informative,  and excellent in his care of tending to our every need from opening doors to helping my husband in many capacities to aid in his sightseeing with limited mobility. Srdan felt like family when we parted after our day together.

He will always be in our memories and fondness as we retell the stories of today with each other and our families.

Iceland and snowmobiling has always been on my bucket list.  Thank you for your company and for providing again such an excellent service.

Your company delivered today on what you promised when we first started corresponding - that we would have the adventure of a lifetime!

For those of you looking to book a trip , do not hesitate . You will be treated exceptionally from the beginning to the end.
  
 
  
  
 
     Verified by Trustindex  Trustindex verified that these reviews were published on Varen Iceland's Google Business Profile. Learn more

SUMMER SEASON ONLY

The Icelandic Highlands

Where the Roads Run Out

Rhyolite mountains, glacier valleys and boiling ground. The season closes in September.

Lagoons & Spa

4 h

Private · Transfer & wait

Blue Lagoon, 2-hour visit

Private · Transfer & wait

Blue Lagoon, 3-hour visit

Private · Transfer & wait

Hvammsvík, 2-hour visit

Private · Transfer & wait

Hvammsvík, 3-hour visit

From, per vehicle

85 260 ISK

See options

ARRIVING BY SHIP?

Private Shore Excursions

Your Day Ashore, Done Right

Your driver-guide meets you at the pier and the day is yours: the Golden Circle, the South Coast or the volcanic Reykjanes coast, timed around your ship’s schedule with a safe margin before all-aboard. Private vehicle, no coach queues, no strangers.

Reliable Private Transfers

Airport, cruise pier or hotel door. Sedan for 3 or van for 8, name sign at arrivals, flight tracking, free child seats.

45 min

Private transfer

Keflavík Airport to Reykjavík

Reykjavík to Keflavík Airport

From, per vehicle

22 838 ISK

See transfer

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THE VAREN CREW

We combine the heart of a family business with the standards of a professional tour operator. We personally oversee every detail and coordinate a select network of customer support team and local drivers who share our values. Whether you ride with us or our partners, the quality remains consistent: safe, seamless, and welcoming.

Iceland
Unscripted

Handpicked Private Journeys

Northern Lights Private Hunt

Super Jeep Aurora Hunt

Golden Circle Classic

South Coast Scenic Adventure

Golden Circle & Blue Lagoon

Jokulsarlon Glacier Lagoon and Diamond Beach

Snæfellsnes Wonders

Full Day by Defender

Golden Circle & Hvammsvík

Reykjanes Welcome

Golden Circle & Snowmobile

Golden Circle & Fridheimar Greenhouse

WINTER SEASON ONLY

The Northern Lights

We Follow the Sky

Real People. Unforgettable Journeys.

SUMMER SEASON ONLY

The Icelandic Highlands

Where the Roads Run Out